You’ve probably experienced the dead scroll roll. You know what that is, when you open Instagram and it’s the same content you saw earlier. It happens every once in a while because of the number of people using the app.
When to post is important.
When you post is almost as important as what you post. Want to reach the biggest audience? You need to know when they are scrolling for content. Instagram CEO Adam Mosseri shares that the time of the post is one of the most critical factors to the algorithm when ranking posts on someone’s feed.
Think of your own habits. When do you check Instagram? Probably not just once a day. In fact, Hootsuite, who crunched the numbers, found that 42% of Americans check their Instagram feed several times a day. Why is that important? The Instagram algorithm prioritizes recent posts, so knowing when users are on the app matters.
Every audience is unique.
Every audience has a unique online behavior, so there is no “perfect” time to post. However, think about the success you’ve had in the past. When did your most engaging post hit? This is a good indication of the best time to post on Instagram to reach your audience.
If you have an influencer or business account, Instagram insights can give you analytics to help determine this information as well. Why not use the free information that is available to you. Finally, this is not an exact science, but consistency is helpful. Find when your audience is active online and put your post in their feed.
Best times to post on Instagram.
Influencer Marketing Hub analyzed 12 million global posts and found these are the best times to post on Instagram:
- Monday: 6AM, 10AM, 10PM EST
- Tuesday: 2AM, 4AM, 9AM EST
- Wednesday: 7 AM, 8 AM, 9 AM EST
- Thursday: 7AM, 8AM, 11PM EST
- Friday: 5AM, 1PM, 3PM EST
- Saturday 11 AM, 7 PM, 8 PM EST
- Sunday: 7AM, 8AM, 4PM EST
These times are a good starting point for when to post on Instagram, but you gotta know your audience to grow your audience! Sign up for our FREE trial today to learn more about your audience and how you can boost your engagement on Instagram.
